Monday, March 16, 2015

The WWE Network & Potential Online Marketing Strategies

By Arthur Williams


One of the biggest pieces of news, surrounding pro wrestling, has been the landmark one million subscriber count of the WWE Network. Seeing as how this was the company's goal, for quite a number of months, it's good to see that this number has been reached. With that said, I believe that it's important to look at how this kind of service can benefit from online marketing services. If you're curious as to what this may entail, read on.

Of course, there have been problems with the WWE Network since its inception. Even though many of the technical problems have been ironed out, which is a positive, there are still those who are unsure about subscribing. WWE recognized this, though, and made it a point to offer certain months free for new subscribers. This, along with the no-commitment model of the Network in question, has only helped to make the level of entry that much easier.

If there's one issue I've had with the WWE Network, since the beginning, it would have to be the service's slow production of content. Even the uploading of older shows, it would seem, has been a sluggish endeavor that I had to wonder why the process had been taking for so long. New content is understandable, given its exclusivity, but older shows? Nonetheless, I found myself using the Network since its inception and, in my experience, it's been a worthwhile endeavor.

Is it possible that greater online marketing strategies can be used to help the WWE Network in the future? Advertising space can be found anywhere, which is a point that firms such as fishbat can attest to. Think about how businesses have been able to use social media channels, and other websites, for the purpose of marketing their own services. WWE can do the same thing, provided they have a strong proposition for clients to take advantage of.

I do not believe that WWE will have much trouble marketing its Network on social media, especially since the company has been heavily focused on Twitter. To me, a company like this should be involved in modern methods of communication, which is why the WWE Network can benefit from greater platforms for advertising. It may be the best way for the service to obtain another million subscribers. Once this is done, I am sure that greater success will not be far off.




About the Author:



No comments:

Post a Comment